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Generation Alpha and its relationship to the social media
KUBŮ, Monika
This paper aims to examine the Generation Alpha and particularily what is the role of media in their lives. The whole text is sourced from academic research and surveys both from the Czech Republic and across the world. In the first part, the paper describes the topic of generations in general, offers definitions and approaches to classifying generations - and reasoning behind these. Moreover, the first part of the paper compares generations preceding the Generation Alpha. The second part describes specific characteristics of the Generation Alpha, their values, attitude to education and focuses on the psychosocial developement of this age cohort. It focuses on the distance learning and its impact on this generation, since the fallout of COVID-19 pandemic caused it to be unprecedentedly widespread. Work of Mark McCrindle, the man who named the Generation Alpha, is briefly mentioned here. The final part describes media, their impact on human personality developement and Generation Alpha in particular. A comparison is drawn between how Generation Alpha of Czech Republic relates to media and what is the global picture.
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Agenda Setting in the Issue of Refugeedom: Analysis of Connection Between Media Exposure and Perceived salience of the Issue
Michalová, Lea ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
The diploma thesis concerns itself with the analysis of connection between the media exposure to refugeedom topics and the perceived salience of the issue. Combined qualitative and quantitative research designs ruled by QUAN → qual scheme are used in the thesis. In the quantitative part the effect of exposure to refugeedom-related news on the perceived salience of the subject is constructed using TV and newspaper viewing figures while controlling socio- demographic characteristics of respondents. Binary logistic regression was used to find the influence. The analysis shows that the exposure to content concerning immigration and refugees has influenced the rated importance of the issue. However, there are other variables not included in the model which are affecting the salience. The qualitative approach offers insights into the relationship discovered with quantitative methods. In-depth interviews showed people are aware of the media influence mainly regarding topics they are thinking about and discussing with their social surroundings. According to some interviewees this influence is stronger observed in topics where we lack personal experience, like the refugees. Apart from the media other issues like value orientation, life experience, social surroundings or the extent of criticism may have...
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Czech media's influence on the book market in 2012
Novák, Vít ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In the introduction of this study I set out the current state of the Czech book market, how it operates, and the results Czech publishers. I also try to find answers to questions about various ethical and moral dilemmas, both in literature and in-person interviews with experts on the topic. The aim is to determine how significant Czech newspapers influenced the book market in 2012. For this I decided to use the analysis of media content, which is firstly explained and followed by a description and comment on the results. Then I will try to show the influence of the media on the book market using the experiment.
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The impact of brands on fashion and lifestyle blogs
Cirhanová, Jiřina ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
This master thesis' main topic is fashion and lifestyle blogs and the impact of the brands and the ideal of beauty that is widely promoted in the media on them. The aim of this thesis is to find out which type of the brands can be mostly found in the blog posts with personal style of the successful bloggers and if there is a type of physical appearance that prevails among them. I am using the quantitative image analysis of Gillian Rose to test these hypotheses on photographs of bloggers. I was inspired by the work of Catherine Lutz and Jane Collins. My hypotheses are tested on photographs from three websites (Lookbook, Chictopia, Bloglovin') where bloggers are hierarchized. Bloggers are opinion leaders. This means it is advantageous for the marketing departments of brands to collaborate with them because bloggers can effectively influence their readers. Brands play an important role in life of people that believe brands can non-verbally tell the character of the brand consumer. In these days the Eurocentric ideal of beauty and the ideal of thin bodies are forced especially on women by media. The thinness is in the advertisements connected with attractiveness and successfulness, which is transferred also in the real life of people. The conclusion of this thesis indicates that there are most often...
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The Influence of Regional Media on Readers' Perception of Politics in Melnik
Tichota, Ondřej ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
Diploma thesis "The Influence of Regional Media on Readers' Perception of Politics in Melnik" refers on a survey of accepting media framing of politicians, politics and important issues by regional media readers in the town of Melnik. Methods of framing and focus groups were used in the survey. First the methods were introduced. The method of framing was used for qualitative content analysis of five printed media from 2005 to 2007. The media were daily Melnicky denik, weekly Tydenik Melnicko, monthly Melnicka radnice, weekly Tep regionu and regional supplement of Mlada fronta Dnes for Central Bohemia. The author of this work focused on several most important issues of the 2005 to 2007 period and he observed how respondents accept or decline the framing of these problems offered by politics, journalists and other participants of Melnik political life. To do this he organised focus groups discussions with Melnik inhabitants in the age of 26 to 75 years of age. They discussed their opinions and beliefs on local politics. This work is a subjective insight into the world of regional media effects on readers, in this case focused on political issues.
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Partisans perception of controversial topics in online news and influence of hostile media effect
Chovancová, Michaela ; Nečas, Vlastimil (advisor) ; Švelch, Jaroslav (referee)
1 Abstract The thesis titled Partisans perception of controversial topics in online news and influence of hostile media effect is dedicated to a modern phenomenon from the field of media effects and media audience research called hostile media effect. Its theory has been shaping since the mid 80s of the previous century and it is defined as a tendency of polarized partisans to perceive even-handed and balanced media coverage of a controversial topic as biased against their own opinion. With this effect, both polarized groups evaluate unbiased media content as more favorable towards the contrary point of view. Theoretical part includes the history of the phenomenon, its context within development of new digital media and social media, factors that influence its impact and how it affects cognitive processes, therefore why there is a tendency of such perceptions within polarized partisans. The last chapter of theory covers a summary of major studies and their findings. In the research part, I conducted a questionnaire inspired by an American study from 2012 that observes different perceptions of media coverage among partisans in the topic of mandatory children vaccination. This is the first research that confirmed a tendency of hostile media phenomenon on Slovak online population.
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The way of using media by the male members interested in fitness culture
Martinková, Michaela ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
This diploma thesis deals with the interaction of male members of the fitness culture with content referring to this topic on social media. The diploma thesis examines the connections between the monitored content, the desire to build masculinity, the satisfaction of men with their own body, or the idea of an ideal male body. The aim of this thesis is to answer the questions of how men interpret media content, which suppose to inspire the creation of healthy lifestyle habits, and whether, or how, this content contributes to their approach to the fitness culture. Research shows that men attribute a significant influence to social media on their concept of fitness as a lifestyle. These participants talk about the strengths and weaknesses of the content of fitspiration, which affect the perception of their own body and mental well-being. Although, social media contributions motivate them to improve themselves and achieve better results, images of masculinity on social media force them to focus on the aesthetics of the body, the amount of muscles rather than on the quality of life, health and other benefits from the regular physical activity.
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The cult of thinness and how it was changed by Instagram
Kamlerová, Kateřina ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
The main goal of the thesis is to find out whether there is a connection between Instagram usage and a change in the perception of one's own body image, more specifically an increase in dissatisfaction with one's own physical appearance. The supporting goals are to map the individual factors arising from this dissatisfaction and to describe the solutions that Instagram users have adopted to achieve the dream appearance. Through qualitative research, specifically by analysing in-depth interviews with bloggers presenting extreme slenderness on social networks, the life stories of respondents are analysed in order to reveal how interest in body shape developed in the presence of social networks and new media. The interviews reveal the interest of Instagram users in watching and sharing photos presenting extreme slenderness and clarify their connection to eating disorders. Instead of triggering such diseases, Instagram manifests itself as a tool for maintaining and remaining in a new mental and physical condition. By publishing photographs showing a very thin body, women assure themselves of their own attractiveness, and thus also influence their self-presentation, which results in an equivalent relationship of satisfaction from slenderness and satisfaction from their self presentation.
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Using children's media experience in formal media education
Brožová, Tereza ; Supa, Markéta (advisor) ; Wolák, Radim (referee)
The topic of the Bachelor thesis is media education for tweeners. The aim of this thesis is to define the theoretical basis as well as practical recommendations for tweenager media education, which can be applied in both, formal media education by teachers at schools and informal media education by parents at home. This Bachelor thesis has two parts, theoretical and practical, and deals with an interdisciplinary examining of media education in the context of media experience and the way tweenaregs come acroos media at school, at home and in third spaces (in their free time). The aim of this work is to find out how the tweenagers undrestand the media; in what way, where and with whom they come across media; how the media are used by them, how the media are perceived and which personal and educational experiences, risks and benefits the tweenagres associate with media. The theoretical part of the work gathers the information from literature and tries to insight into the field of formal and informal media education and media literacy, the way of realising media education in the Czech Republic, changing form of childhood, children's culture, tweenagers' media experience and positive or negative influence of media. The practical part is based on research proved in the fifth grade of elementary school in Pilsen....
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